So we have most of the essentials down- you have recipes, you have funding, you registered your business name but how do you now market your business?
Well let me tell you. As a previous Brand and Sales Manager, I picked up some good knowledge on how to market a product.
You have three choices- Above the Line, Through the Line or Below the Line Marketing.
Above the Line- If you budget permits, this is a very good avenue for marketing your product. This includes Radio ads, television ads, print media (newspapers) or even a billboard. However, this avenue is very costly especially for a start up business.
Below the Line- Again, if your budget permits, this means email marketing, or telemarketing.
Lastly, Through the Line means Social Media or Web Marketing. And I truly believe that for a Small business, this is really the most cost effective way to market your business.
Guys, this is the way to do it! Yes you can hire a Social Media Specialist but you can do it yourself from or where ever has WiFi. This is the method I use to market my business (Little Miss Cupcake Bakery 😊)
Here are a few tips when using social media:
- Grow Your Audience
- Analyze Past Content to Improve Posts
- Deliver Content Consistently
- Use Hashtags Strategically
- Use Social Updates to Write Blog Posts
- Target Website Visitors with Social Ad
I hope this information is helpful with building your business and your brand.'
Until Next time
Your Trini Baker
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